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Definitions

Webster's Definition:
1. Printed or broadcast matter that advertises; advertisement collectively. 2. The business or occupation of preparing and issuing advertisements.

Institute of Practitioners in Advertising (IPA):
Advertising represents the most persuasive possible selling message to the right prospects for the product or service at the lowest possible cost.

Webster's Definition for Advertise:
Extended stem of advertir, to warn, call attention to. 1. to tell about or praise (a product, service, etc) publicly, as through newspaper, bandbills, radio, television, etc so as to make people want to buy it.
2. to make known; give notice of -vi 1. to call the public's attention to things for sale or rent, help wanted, etc. as by printed or broadcast notices; sponsor advertisements. 2. To ask (for) publicly by printed notice, etc.





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Note: This website is created with the aim of providing a place for Marketing personnels, executives, students, entrepreneurs, CEOs, COOs, COEs, and business owners to communicate, share and learn from each other, marketing techniques and strategies, business ideas and opportunities. Instead of the traditional "negative competitive mindset", we can all benefit more from a new WINWIN paradigm we call "positive collaboration mindset". Instead of competing with each other blindly, and wasting much precious resources, we can instead work together to produce better products and services that satisfy the increasing expectations and needs of our customers. In the new millenium, only companies that come together to work together will eventually survive and make profits.

Apart from business ideas and strategies, this website will under permissible circumstances, offer reports and articles that help enhance our life. It is often said that we can change our life for the better while at the same time build a better world, if we put to practice our new mindset and make an effort to help others as well, while we are working towards our dreams.

Through positive discussions and exchange of ideas, we can all inspire each other to great heights. The most important thing is that, we believe that we can all help each other in life and to achieve our dreams. Yes, we can all make this world a better place :)

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