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Links To Success
by Geoff Caplan
Did you know that web linkage is responsible for most web traffic?
Search engines are still extremely important but many of the most successful e-commerce sites claim that
linkage programs offer the single greatest source of web traffic.
It makes sense.The nature of the World Wide Web encourages serious web surfers to navigate from site to
site through the links to other related sites and resources "found" on the sites that are visited. People
sometimes forget that the name "web" itself is based on an extensive interweaving of sites, similar to links in a
chain.
t's important for any site owner to seek out and invite related web sites to "exchange" reciprocal links. The site
being invited should be interesting, provide good links and present useful, relevant information that
complements what you are already presenting.
A web site with an extensive listing of quality links offers several advantages. First, the site is perceived as
being a useful resource, and justifies revisits. Second, it's more effective than just placing banner advertising on
other sites, since a reciprocal hyperlink is considered to be more believable. Finally, it helps your site's ranking
with search engines that place some importance on link popularity. This is especially important with AltaVista,
HotBot and Infoseek.
Business-to-business web sites require extensive research to seek out, invite and establish appropriate
reciprocal links with other sites. For others, "non strategic," or general links to other sites can be established
quickly by checking out some of the reciprocal link exchange services that exist for free on the Web.
A word of caution about reciprocal links. Be sure your site includes navigation within the HTML code to
prevent your site visitor from leaving entirely. A simple method to prevent this is to have your webmaster code
the links so that a new browser window opens. When your visitor closes the linked sites's window, they are still
with you.
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Mr. Geoff Caplan
Internet Marketer, Consultant & Journalist
US of America
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