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Making Money On The Internet
by Geoff Caplan
It happens time and time again.
Companies spend a significant amount of revenue developing a web site but start conserving funds once the site is complete.
That's just the beginning of the process.
Web site marketing is an intense effort that must be implement consistently and strategically to bring results. That's why significant
funds should be allocated to the marketing process.
Companies are sometimes surprised to learn that only about 25% of their overall web project budget should be allocated to
development, design, hosting and "hard cost" technologies, with the balance directed to web marketing and promotion. Success
dictates nothing less.
It's also important to remember what your website goals are. Most companies have sites to sell their products or services. But
sometimes websites are developed to promote a positive image, improve customer service, notify customers of new products and
improvements and a variety of relationship building reasons.
The site's marketing effectiveness should not be diminished by an appetite for the latest javascripts, animated gifs, scrolling text
and other imbellishments. Many websites are developed with a developer's need to demonstrate the "latest and greatest" web
building techniques. Marketing input should always be significant, keeping in mind that many web surfers still use older browsers
and slower modems. It's safer to develop for the most common marketing denominator, rather than to lose hard-earned web
traffic hits.
Ease of navigation is an important element of web marketing success.
It is important to remember that not all of your visitors will arrive at the main page. Options should be provided to make it easier
to navigate the site.
Site visitors should be free to visit any page they want, with the abundant availability of text-based links to every page. This type
of linkage is important because text-based links are indexed better by search engines and also add to the sites overall link
popularity, an important indexing considering with some of the major search engines.
If you have a large website with lots of pages, a site map or index page is recommended.
Always maintain a consistent appearance to the site. Site visitors should recognize the site from any page that might be visited.
After all, your successful marketing effort should bring visitors from any number of the pages that are successfully marketed on the
Web.
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Note: This website is created with the aim of providing a place for
Marketing personnels, executives, students, entrepreneurs, CEOs, COOs, COEs, and
business owners to communicate, share and learn from each other,
marketing techniques and strategies, business ideas and opportunities.
Instead of the traditional "negative competitive mindset", we can all benefit more
from a new WINWIN paradigm we call "positive collaboration mindset".
Instead of competing with each other blindly, and wasting much precious resources,
we can instead work together to produce
better products and services that satisfy the increasing expectations and needs of our
customers. In the new millenium, only companies that come together to work together will
eventually survive and make profits.
Apart from business ideas and strategies, this website will under permissible circumstances,
offer reports and articles that help enhance our life. It is often said that we can change our
life for the better while at the same time build a better world, if we put to practice our new
mindset and make an effort to help others as well, while we are working towards our dreams.
Through positive discussions and exchange of ideas, we can all inspire each other to great
heights. The most important thing is that, we believe that we can all help each other in life
and to achieve our dreams. Yes, we can all make this world a better place :)
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Last Updated on March 15, 2000 Wednesday
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Mr. Geoff Caplan
Internet Marketer, Consultant & Journalist
US of America
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