HOME
Internet Marketing Mainpage
Enquiry
|
The Search Engine Battle
by Geoff Caplan
Companies are constantly trying to achieve high search engine positions. The problem is that very few are
successful.
When you consider that recent reports indicate only about 16% of the millions of web pages are being indexed at all, you
realize that we have a problem.
The major search engines - AltaVista, AOL NetFind, Excite, HotBot, InfoSeek, Lycos, NorthernLight and WebCrawler - are
deluged with submissions. As a result, the submissions to these search engines must be optimal in every sense of the word.
(Note: Yahoo! Is a directory, with submissions manually reviewed by staff researchers).
TITLE and META TAGS
Before attempting to submit to these engines, it is important to make sure that the most descriptive keyword phrases possible
are included within the content and the HTML code of the site. Have an internet marketing professional review your site
content first for keyword phrasing and content relevancy. This step will ensure that your submissions have the most significant
impact possible on the major search engines.
The TITLE tag within your site's HTML code is very important because many search engines place a great deal of importance
on the descriptive nature of the TITLE tag. Many companies make the mistake of including the company name as the TITLE
tag when the company name might not be at all descriptive of the product or service. A better approach is to include a brief
keyword phrase that is descriptive of your product or service within this tag.
Although not every single search engine supports META tags or displays your TITLE tag in search results, enough of the major
search engines do that you should devote some extra time to developing these two items.
The first area you should seriously review is your page TITLE.
You should choose your TITLE tag very carefully because in some search engines it will identify your page in the search results.
Your TITLE tag should be approximately 60 characters in length and should contain a few of your keywords, it should be
descriptive, and it should attract the searcher to click on your link.
META tags are snippets of HTML code placed within the site specifically to "assist" search engines with better indexing.
Although some sites still rank high without META tags, it's very important to include these because more search engines are
recognizing them as useful aids in indexing.
The most important META tags are the "keywords" and description" tags but there are many optional tags that can be useful in
optimizing a web site. The META tags always appear within the open and close HEAD tags within the HTML code.
An excellent tutorial on the use of META tags is available on the Web at:
Be sure to visit http://searchenginewatch.internet.com/webmasters/meta.html.
This is part of a web site called Search Engine
Watch, moderated by Danny Sullivan, an acknowledged expert on search engine topics.
|
This Website Designed, Hosted & Marketed By:
WWW.MALAYSIA-BEST.COM
Internet, Marketing & Business Resources
Note: This website is created with the aim of providing a place for
Marketing personnels, executives, students, entrepreneurs, CEOs, COOs, COEs, and
business owners to communicate, share and learn from each other,
marketing techniques and strategies, business ideas and opportunities.
Instead of the traditional "negative competitive mindset", we can all benefit more
from a new WINWIN paradigm we call "positive collaboration mindset".
Instead of competing with each other blindly, and wasting much precious resources,
we can instead work together to produce
better products and services that satisfy the increasing expectations and needs of our
customers. In the new millenium, only companies that come together to work together will
eventually survive and make profits.
Apart from business ideas and strategies, this website will under permissible circumstances,
offer reports and articles that help enhance our life. It is often said that we can change our
life for the better while at the same time build a better world, if we put to practice our new
mindset and make an effort to help others as well, while we are working towards our dreams.
Through positive discussions and exchange of ideas, we can all inspire each other to great
heights. The most important thing is that, we believe that we can all help each other in life
and to achieve our dreams. Yes, we can all make this world a better place :)
If you happen to come across any broken link on this website, please inform us. Thank you and please
come again.
This Website Best Viewed With 800x600 Resolution
Copyright © 1997-2000 MBC Marketing And Business Resources.
All rights reserved. All trademarks are the properties of their respective owners.
Last Updated on March 15, 2000 Wednesday
For further information, please contact: webmaster@awesomelife.com
|
|
Mr. Geoff Caplan
Internet Marketer, Consultant & Journalist
US of America
Profile
|
![[Awesomelife Logo]](../../alc-logo-med2.gif){kind=logo}
