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Do Not SPAM!!!
by Geoff Caplan
The temptation among internet marketers to SPAM is greater than ever. If you're new to the Net,
be aware that SPAM isn't the popular food from Hormel but a pseudonym for "unsolicited commercial
email," also known as UCE.
SPAM is a definite no-no. It's also the quickest way to destroy your online reputation.
Unlike conventional mail, unsolicited email can provoke a hostile, negative, and destructive
reaction. There are individuals on the Web who will contact your Internet Service Provider,
harass you, "bomb" your server with countless emails and do everything possible to either shut
you down or generally make your online life miserable.
There have been instances where marketers have sent SPAM to recipients with great results. The
benefits are only short-term, however.
"Netiquette" allows for the selective transmission of emails to recipients who have expressed
an interest in specific subjects or topics related to what you offer because they have "opted-in"
to an email directory or source.
Purchasing email addresses from an "opt-in" source is considered to be acceptable but should
still be approached carefully. Make sure the lists are up to date and highly qualified.
There are other methods available that are appropriate to the Internet and do not risk the wrath
of SPAM. Banner advertising and ads on ezines, or electronic magazines or newsletters, are
cost-effective and highly targetted.
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Mr. Geoff Caplan
Internet Marketer, Consultant & Journalist
US of America
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