[Awesomelife Logo]
Marketing Public Relations Advertising Sales Internet Marketing
HOME

Internet Marketing Mainpage

Enquiry
10 Worst Website Mistakes
by Gerry Robert

  1. Letting techies or graphic artist dictate your website.
    First, of all, let me create more enemies. NEVER LET A TECHIE OR A GRAPHIC ARTIST RUN YOUR SITE. What does a HTML programmer know about marketing? You should know that websites are losing money, left, right and center. Part of the reason is because the person responsible for sales is abdicating their responsibility for website success by turning everything over to the IT person or a graphic artist. Rule #1: The most senior person responsible for sales should dictate the website strategy. Pretty sites are nice but the focus of your website should be "MAKE MONEY."

  2. Huge graphics
    There are hundreds of website errors but this one probably takes the cake. Now, graphic artists will hate me for this but a huge graphic might win an award for graphic design but we want SALES, not awards! Remember, people surf the net at a 100 miles per hour. If they have to wait while some huge picture or graphic downloads.... poof, their gone. You just lost a contact. For an example of good graphics see "www.intel.com".

  3. Bad backgrounds
    Now, I can't beleive that people would be so careless but so many website are hard to read because they superimpose text above a background that makes it almost impossible to read. Now I know this is basic but it's happening far too often.

  4. Not using the word FREE
    If you read my columns at all, you'll know that I'm a nut for using the word FREE. People love FREE stuff, especially the Internet crowd. My site (http://www.salesmall.com) has an over-abundance of the word. The reason you want to use it so much, is to capture the name. If you give a FREE report, booklet, audio tape, evaluation or anything, people will give you their email address. Building your database is one of the most important strategies in any business. Using the word FREE will keep them at your site longer and increase the word of mouth advertising.

  5. Not giving reasons to come back
    The trick with Internet marketing is getting people to return to your site often. Giving them reasons to revisit your site will increase the likelyhood that they will purchase, or read more about you, or drop you their name and email address. One of the best features having a website is its ability to make people who are predisposed to buy what you sell identify themselves. If you update your site often they will come back. Successful sites need to be more than glorified brochures.

  6. Sameness
    I can't believe how lazy or unimaginative people are when it comes to Internet marketing. They have access to millions of other examples, still they choose to design sites that look exactly like all the other sites. This relates to point #1 and giving all the responsibility to others to create and manage your site. Go to http://www.sausage.com and download Hot Dog, a HTML editor. It's so easy, you'll wonder why everyone is spooked about designing web pages. If you can type, you create interesting websites.

  7. Lack of content
    Someone has said that the 3 laws of website success are: Content, Content, Content. If you bore people, they won't stick around. You will do better if your site is "informational" rather than "commercial." Sure, you can sell stuff, but give them lots of neat and wild information. One reason this is so important is because sites with anything wild or unusual will almost certainly get FREE publicity. To see what I mean, have a look at one of the coolest sites, in my view anyway. It's from a Taxi Driver in America. See http://www.ultimatetaxi.com.

  8. Not capturing names
    Here's where I really differ from the common Internet pack. If you don't capture names, you are wasting your time. Every single page of your website should attempt to capture the person's name. You do that by inviting them to receive your FREE eZine, by asking them to sign your guestbook, but give them some incentive to do it. Invite them to join something, perhaps a club, association, something, anything...just get their name. My site uses FREE Draws, FREE Special Reports, FREE evaluations.

  9. The "If we build it, they will come." myth
    Too many people think that just because there is over 50 million people online that once you get your website up that you will have a million visitors a month. Ha!!! They will not come unless you promote your website. Of course, all the search engines are important but you need to do a lot more. It's a start at least. Here's one place you can register your website with several seach engines at once: http://www.i-studio.com/entity/.

  10. Not working to promote it.
    Basically, the more promotion your site receives, the more profit you'll see from it. Essentially, you do Inside Promotion (within the Internet) and Outside Promotion (outside). Inside promotion involves spending time telling others about your website online. This involves finding sites that will give you FREE publicity. The person responsible for sales must devote time to research, learn, promote and work the marketing of the website if you want success.






This Website Designed, Hosted & Marketed By:
WWW.MALAYSIA-BEST.COM
Internet, Marketing & Business Resources
Note: This website is created with the aim of providing a place for Marketing personnels, executives, students, entrepreneurs, CEOs, COOs, COEs, and business owners to communicate, share and learn from each other, marketing techniques and strategies, business ideas and opportunities. Instead of the traditional "negative competitive mindset", we can all benefit more from a new WINWIN paradigm we call "positive collaboration mindset". Instead of competing with each other blindly, and wasting much precious resources, we can instead work together to produce better products and services that satisfy the increasing expectations and needs of our customers. In the new millenium, only companies that come together to work together will eventually survive and make profits.

Apart from business ideas and strategies, this website will under permissible circumstances, offer reports and articles that help enhance our life. It is often said that we can change our life for the better while at the same time build a better world, if we put to practice our new mindset and make an effort to help others as well, while we are working towards our dreams.

Through positive discussions and exchange of ideas, we can all inspire each other to great heights. The most important thing is that, we believe that we can all help each other in life and to achieve our dreams. Yes, we can all make this world a better place :)

If you happen to come across any broken link on this website, please inform us. Thank you and please come again.

This Website Best Viewed With 800x600 Resolution
Copyright © 1997-2000 MBC Marketing And Business Resources. All rights reserved. All trademarks are the properties of their respective owners. Last Updated on March 15, 2000 Wednesday
For further information, please contact: webmaster@awesomelife.com

Guest Writer

Gerry
Mr. Gerry Robert
Profile
Malaysia-Best.Com
Click Here For Your Partner In SUCCESS!