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25 Internet Marketing Tips
by Gerry Robert
I. Website URL Submissions.
1. Do not expect to post your site to the World Wide Web, and expect to
start receiving hits. The only one who knows you are there is you and your
site provider. After your site has been posted on the web, you need to let
the world know about it. Start by submitting your URL site information to
the following sites. These companies will list your site in numerous Search
Engines, and directories at little or no cost to you.
Scott Banister's Submit It: http://www.submit-it.com. This is the most
popular of all the Submission sites. You have various choices of programs
now available. You can post to some 15 Search engines and directories Free
and automatically with the completion of one online form.
NEW: For those that are seeking more exposure Submit It is now offering
their new Gold version that will enable you for an annual fee of $59.95 to
submit to almost 300 more. The process involves completing one form. To
Submit to the site you must individually submit to each one.
Free Links: This site will let you post manually to over 200 directories
and Search engines worldwide. Their address is http://www.freelinks.com.
There is no cost for any submission to the sites offered.
Multimedia Marketing Group: You can post manually for no charge to 100 of
the top directories and Search engines on the web. The Site is called the
Webstep 100. Or, you can let the team of the MMG do it all for you. Choices
vary as do the rates, and the types of promotion you receive for your
marketing investment.
The president of the site John Audette, is the founder, and the group
moderator for the very popular Internet-Sales newsletter and mailing list.
You can find the site and subscribe to the mailing list at
http://www.mmgco.com
Entity: Global Site Submissions. http://www.i-studio.com/entity.
This site is similar to Submit It. Complete one on-line form and the
information automatically updates Free to 40 directory and search engine
submission forms. You still have to manually submit to each one for the
actual site submission.
For an additional $49.00 you can submit to over 350 directories for 60
days. Like Submit It Gold you complete one online form. From there you
manually submit to the chosen site.
**New: Exploit Submissions: URL http://Id.net/wizard/
Exploit is one of the newest and most automated submission sites available
on the web. Like Submit-It you can submit for free to some 15 sites and
directories by completing one online form. Additionally, for $25.00
U.S. you can submit to some 200 others automatically and some 200 more
manually. I am a subscriber to Exploit and to Submit-It Gold. I recommend
them both. In using Exploit it only took me 15 minutes to submit to over
200 directories. Submit-It will take longer but enables you to post to more
search engines and directories.
II. How to Submit Your URL.
Once at the sites follow their on-line form submission directions. Use
keywords that users would use to find your category. Web users search the
Internet by topics and keywords using various Search engines. Use keywords
that are in your web page. All of the major submission sites explain the
reason for this great detail. Keywords you use in your webpage stand the
strongest chance of attracting visitors to your site.
Your site will be listed in most of the directories within 2 to 3 weeks.
Some directories list your site immediately after your submission and will
send you a email confirmation. Most do not. I recommend following up on all
the sites to ensure yours is listed 3 to 4 weeks after the posting
notification.
2. In your spare moments, go to any of the larger Search Engines
(Webcrawler, Yahoo, Infoseek) and type in the key word "directory" or
"directories." Many will appear where you can go to and list your site for
free. All it takes to do this is just 5-10 minutes per directory listing.
Don't forget to surf to the other directory links on these directory pages.
They will lead you to many more where you can add your free site listing.
3. Consider the services of companies like AAA Internet Promotions and
Multimedia Marketing Group. For a nominal amount they will list your site
in over 100 directories and search engines. AAA is located at
http://www.websitepromote.com/home.htm., and MMG can be found at
http://www.mmgco.com.
III. Website Marketing Resources
4. Read books available on marketing on the Internet. Barnes and Nobles,
hometown bookstores, and your local library should have a large selection
of these books available to help your marketing efforts. Two books that I
found very helpful were "More Internet for Dummies." by John R. Levine and
Margaret Levine Young and "Guerrilla Marketing On-line" by Jay Conrad
Levinson, and Charles Rubin. Another recommendation by the same is "More
Guerrilla Weapons" now available in the marketplace and can also be ordered online.
5. Visit Guerrilla Marketing's On-line homepage. http://www.gmarketing.com.
You will find excellent selling and marketing tips you can use on and off
of the Internet. They also have a very informative on-line weekly
newsletter that you can subscribe to for FREE.
IV. The All Important Email Marketing Response.
6. Use your Email to communicate quickly and rapidly back to your site
visitors. Spend time learning how to use it, and learning how to make it
bring business to you. Check constantly to make sure it is working by
sending test messages to yourself. Always Follow up to ensure your messages
have been received. Email servers do go down, and messages can be lost in
Cyberspace.
7. Use E-mail signatures on every document you send out. This is similar
to giving someone a business card over the Internet. The signatures tells
what you do, and if written correctly will bring many new visitors to your
site. To learn more about signatures read the book "Guerrilla Marketing
On-line" and "More Guerrilla Weapons" by Jay Conrad Levinson and Charles
Rubin. You will find many other excellent on-line and off-line marketing
tips in this book.
*Try to keep your main signature to no more than 6 lines. More than that is
considered a nuisance on the web.*
V. Advertising Your Website To The World
8. Spend time surfing and browsing the web. Contact sites that you like.
E-mail these site owners to request reciprocal links. If you have a site we
would like to share ours with yours. If you would like to share links,
please email us. Remember the more sites you are on, the quicker you can be
found.
9. Be cautious in sponsoring and paying to advertise on commercial
businesses home pages. This can be very expensive. Before jumping in, find
out what directories, and Search engines they are listed on, as well as
sites they have direct links on. The more the better. Remember, it does no
good to be on the largest corporate companies home page if no knows where
it is. If you are going to be a sponsor, use banner ads try and get your ad
on the sites first page. It will give you maximum exposure for your
investment.
*Want to know how many sites these commercial businesses are linked to? Go
to the Infoseek Search engine. Look for Infoseek Ultra.
http://www.ultra.infoseek.com. Click it and look for "website links." From
there Follow the steps. This should give you a very good idea of where to
place your ad on the web.
10. Be cautious about placing your site in Internet malls. Find out from
the mall owner how they market it. Mall traffic can be great if people can
find the mall. It is not so great if they can't. It is not enough that
these malls are listed in the major Internet Search engines. Find out what
other ways they are marketing. How do they let the world know they exist.
In many cases in order for your site to be found the seeker must go to the
mall page first. Unless they know where the mall page is and that you are
on it, it will be hard for someone to locate your site.
Always try to get the shortest URL address you can. The longer the address
the more complex it is to remember and to find. If you are going into the
malls try the get a shortest URL address available from the server. My
recommendation is to register your own Internet domain name. Your server
can give you all the details on how this is done.
*Hint. The cost to do this should not exceed $50.00 for your server to
register it, and $100.00 you pay direct to Internic for the use of it.
11. If you have a Newsgroup reader, subscribe to many Newsgroups and post
messages to them. Prior to posting any messages acquire books on learning
how this works. Message posting using proper Newsgroup procedure is a good
way to bring visitors to your site. Another is subscribing to mailing lists
that pertain to your area of expertise. An excellent source reference for
this can be found at http://www.reference.com. Try this site out soon.
An excellent book that I found that explains this entire process is "How to
Grow Your Business On The Internet." by Vince Emery. The author has a new
version volume 2 now available.
12. Print your URL address, your E-mail address, phone number, etc on all
your companies printed material. Make it easy and convenient for someone to
contact you and find your site. Remember, if they do not know where you
are, they will not come.
13. In off-line Classified ads (print media) include your URL and E-mail
addresses. Use this resource to your marketing advantage to attract
visitors to your site.
14. Update your web site often. Let the world know you have added new
exciting items to your site. Highlight these areas by using the word "new."
On our site we have added new on line forms, and new animated graphics.
*Internet marketing is not static, it is an ongoing process. Putting your
site on the web is not the end of your journey, it is the beginning.*
15. On your site include the words "Make this page a bookmark." Also, if
you have a link to a Search engine on your page, suggest visitors return to
your site to start their search. On our site we will be using Cyber411.
http://cyber411.com. This is a Search Engine that searches all the engines
at once. Watch for it. Try it out at our site. It will be available soon.
VI. Provide The Convenience of Accepting Major Credit Cards, and Checks.
16. Increase your Sales and Profits by accepting Visa/Mastercard, and major
credit cards and checks for all your Internet purchases.
Here is just one reason why. For every $9.00 your customer spends in cash
they will spend $40.00 using their credit card. Your competitors on and off
of the web are accepting credit cards and checks for payment. In order to
successfully compete and market on the Internet you must provide this
impulse buying convenience to the public.
*Prominently Display The Card Logos On Your Site And Let The World Know You
Accept Major Credit Cards.*
You can learn how to accept credit cards in your business by going to http://www.natlcard.com or emailing bkeiffer@natlcard.com.
They are now offering in addition to credit card services Cybercash, ATM
Cash Machines, Check Guarantee, Checks By Phone, and Automatic Electronic
Billing, and Secured "Real Time" Credit Card Processing.
VII. Internet Service (ISP's) and Web Host Providers
17. Find an internet service provider (ISP) that will offer you on-line
access 24 hours a day. These companies normally will provide the on-line
functions, E-mail, and optional newsgroup reading, and posting software.
You can expect to pay from $15.00 to $100.00 per month for the 24 hour
service.
GTE, AT&T, and America Online have all recently announced price reductions
in their dial up offerings. Call them or email them to compare services and
pricing.
18. Check user references of these services. Find out if they have had
delays in getting on line, or have had problems with the E-mail receipts
and transmissions. If they have experienced on going difficulty you may
want to seek another provider.
VIII. Website Design Tips
19. Eliminate large image maps and graphics on your home page. Use small
thumbnail graphics. On-line users do not want to wait for large pictures to
download. If they have to wait for any long period of time, with a click of
their mouse they are gone, never to return. Not all browsers work the same.
The rule of thumb is this. The bigger the graphic the longer it takes.
20. Addding Sound, Video, Animation on your website. The jury is still out
on this. A year ago I personally would not have recommended using Sound or
Animation. However, technology has now made enough advances that you can
use small amounts of the above, with the exception of video on your site.
Video files still take 15-20 minutes to download. This is a long time.
Worse the average video only lasts 5-10 seconds. Plus, in order for to
hear it, in many cases extra steps may be needed to create an on line
viewer first.
Regarding 2 browsers, Netscape and Microsoft Explorer, I find
Microsoft Explorer to be the clear winner when it comes to sound, and
video. The Explorer version already has configured the needed viewers (no
extra setup is needed) whereas Netscape has not. In order to use the viewer
on Netscape you must go to extra steps to setup the needed viewers.
21. Use online accounting programs to track your site visitors. Email your
visitors back thanking them for visiting your site. We use the popular
Webaudit accounting program. The service is free for 15 days. After that
the service is about $5.00 per month. They can be found at
http://www.wishing.com/webaudit/wa.html.
IX. Miscellaneous Marketing Tips
22. Try and give away something free. Give the market a reason to contact
you. What you are reading right now is an excellent example. One contact
could create a lifetime relationship. Value these requests and respond to
their message politely, quickly, and professionally.
23. Ask for everyone's input regarding your site.
24. Want to locate someone's E-mail address? Two excellent sites I have
discovered are Fourll and Lookup. They are located at http://www.fourll.com
and http://www.lookup.com. Lookup enables you to search for E-mail addresses
in many categories. Give it a try. You can even search for the E-mail
addresses of your former high school classmates.
****Update: Four11 and Lookup have recently merged. You can learn all the
details at their sites.****
****A similar service known as "People Finder" is now available on the
Magellan search engine site. The URL is http://www.mckinley.com. Just type
in the name you want and the search engine will do the rest.
*Magellan and Excite have recently merged. To find the "People Finder" go
to the Excite Search engine (excite.com) and look for "People Finder."
25. Consider using an autoresponder after you are up and running
comfortably to answer all your Email message requests for information.
Instead of having to manually answer your messages they are automatically
sent back in seconds via an autoresponder to anyone who is requesting your
information. The average monthly amount for an autoresponder is between
$10.00-$15.00. Most services now provide tracking and email followup.
Depending on the amount of requests you receive an autoresponder is an
excellent online investment.
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