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Reasons To Be On The Net
by Gerry Robert
To Stay In Contact
Salesperson on the road may need up-to-the-minute information that will help them make the
sale or pull together a deal.
If you know what that information is, you can keep it posted in complete privacy on the
World Wide Web.
A quick local phone call can keep your staff supplied with the most detailed information,
without long distance phone bills and tying up the staff at the home office.
To Open Up International Markets
You may not be able to make sense of the mail, phone and regulation system in all your
potential international markets, but with a Web page, you can open up a dialogue with
international markets as easily as with the company across the street.
To Create a 24-hour Service
Business is worldwide but your office hours are not. Trying to reach America or Europe is even
more frustrating. But Web pages serve the client, customer and partner 24 hours a day, seven
days a week. No overtime either.
It can customise information to match needs and collect important information that will put
you ahead of the competition, even before they get into the office.
To Make Changing Information Available
Sometimes, information changes before it gets off the Press. Now, you have a pile of expensive
worthless papers.
Electronic publishing changes with your needs. No paper, no ink and no printer's bill.
You can even attach your Web page to a database, which customises the page output to a database
you can change as many times in a day as you need.
To Allow Feedback from Customers
You pass out brochure, catalogue or booklet. But it still doesn't work. No sales, no calls and
no leads. What went wrong? Wrong colour, wrong price or wrong market? Keep testing, the
marketing books say, and you'll eventually find out what went wrong.
That's great for the big boys with deep pockets, but who is paying the bills? You are and you
do not have the time nor the money to wait for the answer. With a Web page, you can ask for
feedback and get it instantaneously with no extra cost.
An instant electronic mail response can be built into Web pages and can get the answer while
it is fresh in your customer's minds, without the cost and lack of response of business reply
mail.
To Test-market New Services and Products
Tied into the reason above, we all know the cost of rolling out a new product. Advertising,
advertising, advertising, public relation and more advertising. Expensive, expensive and more
expensive.
Once you have been on the Web and know what to expect from those who are viewing your page,
they are the least expensive market for you to reach. They will also let you know what they
think of your product faster, easier and much less expensively than any other market you may
reach. For the cost of a page or two of Web programming, you can have a crystal ball into
where to position your product or service in the market place, amazing.
To Reach The Media
Every kind of business needs the exposure that the media can bring. The media is the most
wired profession today, since their main product is information and they can get it more
quickly, cheaply and easily on-line.
On-line press kits are becoming more and more common, since they work with the digital
environment of more and more pressrooms.
Digital images can be put in place without the stripping and shooting of the old pressrooms
and digital text can be edited and outputted on tight deadlines.
To Reach The Education and Youth Market
If your market is education, consider that most universities already offer Internet access to
their students and most K-12's will be on the Internet within the next few years. Books,
athletic shoes, study courses, youth fashion and anything else that would want to reach these
overlapping markets needs to be on the Web.
Even with the coming of the commercial on-line services and their somewhat older populations
there will be nothing but growth in the percentage of the under 25 market that will be
on-line.
To Reach The Specialised Market
Do you sell yellow-feathered dusters, chocolate covered spiders, or flying lessons? You may
think that the Internet is not a good place to be. Well, think again. Since the Web has
several very goof search programmes, you interest group will be able to find you, or your
competitors.
To Serve Your Local Market
We have talked about the power to server the world with a Web page. How about your neighbourhood?
If you are located in San Francisco Bay Area, the Raleigh NC area, Boston or New York, there is
probably enough local customers with Web access to make it worth your while to consider Web
marketing.
For these reasons, sales people... get wired! Even if your company has a fancy corporate site.
Get your own. The cost is coming down, the users are going up and sales are happening. Get a
FREE Money-Making Report. Check out my Web site (www.salesmall.com).
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