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Our Definition on Internet Marketing:
A carefully planned and sustained efforts at promoting a company/organisation, its products and/or services, through the internet, using the most practical, effective and up-to-date strategies.

Definition of the Internet:
An extensive computer network made up of thousands of others, smaller business, academic and government networks.

Definition of Webmaster:
Webmaster n. person who manages a web; mediator between web authors and system administrator - ensures that applicable standards such as HTML validity and link liveness are met, optimises the web architecture for navigability, takes editorial responsibility for the content, quality and style of the site; finds, creates and installs tools to create web content and check consistency; develops and enforces the house style; liaises with graphic artists; provides first level user support.
The person who does the designing and programming of a website. Most of the time, the person is in-charge of a team of professionals behind the creation of a website, including graphic designers and programmers.

Definition of Executive Webmaster:
The Executive overall in-charge of the Internet Marketing activities of a company. This Executive works hand-in-hand with the Webmaster, and the head of the Marketing department, to study, analyse, plan and implement suitable strategies to produce the best results for specific objectives, through the internet.

Q1: What is the diferrent between Internet Marketing and traditional Marketing?

The overall scope and speed at which Internet Marketing can reach its targetted markets is much faster and the results produced is more "measurable".
There is no barrier in cyber marketing. No barrier in the sense that you can reach almost anywhere in the whole and everyone in the world. Yes, when we come to cybermarketing, the pool of target markets is greatly widen.

Q2: How to ensure the effectiveness and success of Internet Marketing?
For Internet Marketing to be effective, good efforts in promotions must be targetted at suitable markets. You must "be at the right place, at the right time, doing the right thing on the internet." And of course, the website has to be reasonably attractive (without being full of graphics that take ages to download) to make viewers interested in the products that are featured there. But the product itself must be of the interest of the viewers as well. So getting the right people to visit the right site is very important.

Q3: How does a good Internet Marketing strategy help an e-commerce based website by?

Getting the e-commerce based website noticed by the RIGHT PEOPLE.
Instilling faith and confidence so as to increase the possibility of a purchase.
Allowing the website to stay competitive and always to stay ahead of its competitors.

Q4: What myth of Internet Marketing should be watched out for?
A beautiful/fancy website = Good Internet Marketing.
A good website is only ONE part of internet marketing. What's the point of having a beautifully renovated showroom ... when nobody even knows it existed!!! Which is why many beautiful and fancy websites have failed terribly!!!

Q5: What are the reasons for failures in Internet Marketing? How can companies overcome such problems?
In a general analysis of the failures of many websites (all over the world), including some quite well-established ones, the most important factors seems to be: Putting the overall responsibility of internet marketing in the hands of the wrong person - the Webmaster. Many webmasters are more of a progammer or website designer than a marketing specialist. Of course, a successful website must have a webmaster that is good in website designing and programming. But, website design is only one part of the overall Internet Marketing. An Executive Webmaster that is well-trained and experienced in Marketing, must be put in charge of a team of Internet Marketing Specialists that constantly study, analyse and implement suitable measures and strategies to keep a company's cybermarketing efforts up-to-date and EFFECTIVE.

Q6: How do you build brand loyalty online?
The overall cybermarketing effort must start with a good Public Relations campaign to build faith in the company. One of the most important factors that contribute towards brand loyalty on the internet is: faith in the company.

Good cybermarketing will attract the right people to the right site, and consequently to the right products. As websites are every where now, we have to make sure people will visit the site and comes back often. In order to achive this, we have to try to be up to date and provide the necessary information one is looking for.

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Note: This website is created with the aim of providing a place for Marketing personnels, executives, students, entrepreneurs, CEOs, COOs, COEs, and business owners to communicate, share and learn from each other, marketing techniques and strategies, business ideas and opportunities. Instead of the traditional "negative competitive mindset", we can all benefit more from a new WINWIN paradigm we call "positive collaboration mindset". Instead of competing with each other blindly, and wasting much precious resources, we can instead work together to produce better products and services that satisfy the increasing expectations and needs of our customers. In the new millenium, only companies that come together to work together will eventually survive and make profits.

Apart from business ideas and strategies, this website will under permissible circumstances, offer reports and articles that help enhance our life. It is often said that we can change our life for the better while at the same time build a better world, if we put to practice our new mindset and make an effort to help others as well, while we are working towards our dreams.

Through positive discussions and exchange of ideas, we can all inspire each other to great heights. The most important thing is that, we believe that we can all help each other in life and to achieve our dreams. Yes, we can all make this world a better place :)

If you happen to come across any broken link on this website, please inform us. Thank you and please come again.

Mr. Gerry Robert
Speaker, Author, Consultant
Canada
Profile

Mr. Geoff Caplan
Internet Marketer, Consultant & Journalist
US of America
Profile

Mr. Chris Sewell
Internet Marketing Software Consultant
US of America
Profile

"Internet Marketing is poised to become one of the most powerful Marketing tool of all time. Make the best of it."
- H.B.Koo (IM Strategist)