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J.S. Oppenheim's view on good English in Business Communication:
Every native English speaker believes he's a writer; every non-native English speaker
believes the character of the delivery is unimportant as long as some part of the content
makes sense to the reader. I'm a little different. I believe genuinely adept and effective
business and copy writers are not easily found, and good style in English goes hand in hand with
the cultivation of the buyer's high regard and trust.
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Instead of the traditional "negative competitive mindset", we can all benefit more
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Instead of competing with each other blindly, and wasting much precious resources,
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customers. In the new millenium, only companies that come together to work together will
eventually survive and make profits.
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