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Webster's Definition:
Relations with the general public as through publicity; specific., those functions of a corporation, organization, etc. concerned with attempting to create favourable public opinion for itself.

Frank Jefkins:
Deliberate, planned and sustained effort to establish and maintain understanding between an organisation and its public.

Deliberate, planned and sustained: Organised as a campaign or programme and therefore not haphazard. A continuous effort.
Mutual understanding: Make an organization understood to others. By being understood, it is hoped that goodwill is built up.
Establish and maintain: Create and retain the goodwill. Important concept as this is the main objective of PR.

At 1st World Assembly of Public Relations Associations in 1978
(also known as "The Mexican Statement"):
It is the art & social science of analysing trends, predicting their consequences, counselling organizational leaders & implementing programmes of action which will serve both the organization's and the public interest.

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Through positive discussions and exchange of ideas, we can all inspire each other to great heights. The most important thing is that, we believe that we can all help each other in life and to achieve our dreams. Yes, we can all make this world a better place :)

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Mr. Todd F. Brabender
PR Consultant
US of America
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Mr. Tony Ault
PR Consultant
US of America
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"The goal of public relations is to create and hold the goodwill of others. The measuring stick of goodwill is public opinion."
- Tony Ault (PR Consultant)